It became clear very quickly that the most effective way to translate Take Flight’s mission into a logo animation would have to incorporate dance-like movement. To make that happen, I chose the symmetric mark as the main protagonist, being driven by a burst of energy, jumping up and spinning its “head” around quickly, while morphing into the final logotype. Making the idea work meant to morph organically from one to another, which was achieved by using a VDB setup.

Gold as the initial material choice did not communicate the raw energy effectively, it felt too cold and artificial. For the final version we went with a stylized skin-like material, not too literal but still organic enough to feel alive.