type & time—based imagery

For culture & commerce

type & time—based imagery For culture & commerce

type & time—based imagery For culture & commerce

SUDAN ARCHIVES — YEA YEA YEA, LYRIC VIDEO

Artist

Sudan Archives

Creative Direction

Alexa Carrasco

Artist Management

Ben Dickey (Constant Artists)

Typography, Animation, 3D, Post Production

Vincent Wagner

I was asked to create a lyric video for Sudan Archives’ track YEA YEA YEA, a song that moves through all kinds of emotions and styles. I tired to do the track justice, by pushing my typographic expression to react to the shifts and movement in the music.

Happy to say I won’t get this track out of my head for a while!


Typefaces used: Area Normal, Inktrap, Extended by Blaze Type; Kobata by Ariel Martín Pérez via Tunera Type Foundry; Satoshi and General Sans by Indian Type Foundry via Fontshare; Degheest FT88 Expanded by Ange Degheest, Camille Depalle, Eugénie Bidaut, Luna Delabre, Mandy Elbé, May Jolivet, Oriane Charvieux, Benjamin Gomez, Justine Herbel via Velvetyne Type Foundry; Futura PT by Paratype; Eckmannpsych by OH no Type Co; Geist by Andrés Briganti, Mateo Zaragoza, Guillermo Rauch, Evil Rabbit, José Rago, Facundo Santana; Bahnschrift by Aaron Bell.